Color Consistency Success Through Digital Print
The Vitamin Shoppe, Inc. is a major multi-channel retailer and manufacturer of nutritional products, generating annual sales in excess of $4 billion. With more than 700 stores and a robust eCommerce presence, the company sells more than 26,000 different products.
Packaging Challenge
The Vitamin Shoppe was looking to streamline its supply chain operations through an efficient ordering process for the company's printed packaging. Overall, the brand wanted to be able to order what they needed, when they needed it – all without having to worry about color consistency and print quality. During the project, the team also wanted to develop an easier and more cost-effective way to handle copy changes.
Nosco Solution
Nosco proposed transitioning Vitamin Shoppe's cartons to the HP Indigo 30000 Digital Carton Press to meet the following key criteria through the power of digital print:
- Lower barrier to entry
- Lower minimum print runs
- Greater ease and speed in making changes to text and graphics
Results
- Color consistency across multiple SKUs and print types
- Order flexibility
- Shorter lead times
- Products launched to market quicker
- Reduced costs for set-up and copy changes
“We wanted to ensure that during the transition period when conventionally and digitally printed cartons were next to each other on the shelves that there was no difference between them, and that the look and feel was the same. Working with Nosco, the experience has been seamless.”
Product Development Manager, The Vitamin Shoppe