The benefits of Digital Printing are different depending on your area of expertise within the organization. Here’s a breakdown of the advantages of this technology by job title:
- Preprinting lot number and date code eliminates that operation from the pack- aging line
- Strong ink performance yields results similar to most conventional inks
- Easy customization of packaging to target smaller markets
- Easy incorporation of brand protection features
- Easy incorporation of variable printing, including serialization to support track-and-trace or pedigree requirements as well as product authentication needs
Benefits for the Graphic Designer
- Faster transition from concept development to production
- Streamlined process reduces chance for errors
- Easy incorporation of variable printing, including serialization to support track-and-trace or pedigree requirements as well as product authentication needs
- Consistent color matching from run to run
- Use of 4 color process to enhance graphic possibilities
Benefits for Procurement, Material Planner and Supply Chain Managers
- Shorter lead times and overall production cycle times
- Reduced prepress and plate costs
- Reduced cost-per-thousand on short to medium runs
- Easy incorporation of variable printing including serialization to support track-and-trace or pedigree requirements, as well as product authentication needs
- Preprinting of lot number and date code
- Package kitting, which makes it possible to order and receive a consolidated shipment of the cartons, labels and folded literature needed for each production run, reducing the need to inventory and manage multiple packaging SKUs
Benefits for Quality Control/Assurance Personnel
- Streamlined, electronic workflow reduces chances of errors and lessens the potential for defects in finished products
- Extremely consistent, offset-quality printing label-to-label or carton-to-carton as well as run-to-run. Defects occur much less frequently than with conventional printing.
- Preprinting lot number and date code eliminates that operation from the packaging line
- Package kitting, which makes it possible to order and receive a consolidated shipment of the cartons, labels and folded literature needed for each production run, reducing the need to inventory and manage multiple packaging SKUs
- Certified Supplier status eliminates the need for some quality control/assurance steps
Benefits for Marketing
- Cost-effective printing of short to medium runs for product launches, new markets, or consumers with specific language requirements
- Increased speed to market puts product on the shelf faster after FDA approval is received
- High-quality graphics with strong visual appeal for the consumer
- Quick turnaround for test marketing new designs
- Faster transition from concept development to production
- Easy customization of packaging to target smaller markets
- Easy incorporation of brand protection features
- Easy incorporation of variable printing including serialization to support track-and-trace or pedigree requirements, as well as product authentication needs
- Enhanced authentication and product tracking capability minimize the chance of counterfeit or diverted goods reaching the consumer