When you think “medical breakthrough,” you probably don’t think of the packaging used in the pharmaceutical industry. But when it comes to product safety and accessibility, innovation in pharmaceutical packaging technology is huge because it ensures medicines and medical equipment get safely to consumers.
For that reason, savvy companies keep a close eye on developments in the packaging of pharmaceutical products. Here are just a few ways that innovative pharmaceutical packaging is changing the industry for the better.
- Smarter packaging and labels — One of the more impressive developments in recent years concerns how pharmaceutical packages are tracked. Rather than relying on time-consuming barcode scanners, an entire pallet can be logged at once using radio frequency identification (RFID). Innovation that streamlines shipping means faster, more reliable patient access. Similarly, near field communication (NFC) tags, help relay important information to patients. Essentially a more sophisticated version of a QR code, NFC tags are chips that open up the world of patient engagement.
- Better dosing reports — Innovative packaging of pharmaceutical products also has provided companies with a vehicle for vastly more comprehensive dosing information. You’ve already seen the now-common folding adhesive dosing information, but that’s just scratching the surface. Using NFC technology, manufacturers can direct patients to more in-depth drug information. The result is patients who are safer and better informed.
- More intuitive apps — Getting a patient to consistently take his meds and order refills is a challenge, as any pharmacist will tell you. But innovations in pharmaceutical packaging are making it easier. Pharmaceutical companies are moving toward digital displays that make it easier for patients to log doses, similar to the way medical inhalers track and display remaining puffs. Some of these innovations extend to integrated smartphone apps. The goal is to make it harder for more forgetful or stubborn patients to skip doses.
- 4. Clearer product identifiers — Tech has its uses, but so does good old-fashioned smart marketing through labels. Pharmaceutical companies are leveraging their packaging as a way to more clearly communicate what’s inside. At a glance, consumers can get a better idea of the drug, its ingredients and its potential interactions with other medicines. Through smarter packaging, the more cumbersome details can be moved online, saving label space for clearer product identifiers.
Why Nosco Is Your Pharmaceutical Packaging Partner
Nosco is a leader in pharmaceutical packaging and labeling. Our breadth of expertise is an asset as you look for smarter ways to reach your customers. We start with smart packaging solutions and improve on them as new technology becomes available.
In addition to tracking trends in packaging, Nosco works closely with your team to understand your business needs. This customized approach gives you access to packaging solutions that make the most sense for you. Learn more about what’s ahead in pharmaceutical packaging and find out how Nosco can give you a competitive edge. Contact us today.
